MAVTV Announces Premiere of "In the Machine: Ashley Freiberg"
A New Original Docuseries Spotlights Women in Motorsports
New MAVTV Original docuseries follows multifaceted talent Ashley Freiberg behind the scenes on her personal journey through endurance and sports car racing
Show premieres Jan. 11 at 8pm ET/PT only on MAVTV
Official Trailer and Key Art dropped today
INDIANAPOLIS (Jan. 5, 2023) – MAVTV – the world's premier media platform for passion-fueled motorsports, powersports and automotive programming – announces the premiere of "In the Machine," a three-part original docuseries that marks the network’s first dedicated program that focuses on the increasing presence and impact of women in motorsports.
"In the Machine" follows the inspiring story of Ashley Freiberg, a multifaceted personality balancing role as a racer, factory driving instructor, part-time real estate agent, and newlywed, all while chasing her dreams of a championship with the MDK team. This series offers an unprecedented look into Ashley's tenacious journey, shedding light on the challenges and triumphs faced by women in this dynamic industry. “In the Machine” is produced by Impakt Partners, a women’s sports production and marketing company with the mission to tell important stories about women in sports and accelerate positive social change.
In tandem with the launch of "In the Machine: Ashley Freiberg," MAVTV is excited to also present episode highlights from the recent Women with Drive III – Driven by Mobil 1 Summit (WWD III). Partnering with Women in Motorsports North America (WIMNA), these episodes, produced with the support of Gainbridge, will showcase the influential discussions, interviews, and insights from over 450 attendees at the summit. The three 30-minute episodes are set to air on consecutive Thursdays – Jan. 11, Jan. 18 and Jan. 25 at 8:30 pm ET/PT.
“MAVTV is committed to bringing to the forefront the stories of incredible women like Ashley Freiberg, who are breaking barriers in motorsports,” said MAVTV President CJ Olivares. “'In the Machine' and our coverage of the Women with Drive Summit are just the beginning of our journey to tell these extraordinary women’s stories. We look forward to sharing more such content, especially during Women’s History Month in March.”
"In the Machine" embodies MAVTV and Impakt Partners' commitment to telling diverse and empowering motorsports stories. Along with the Women with Drive Summit highlights, this series cements MAVTV's role as a leader in sharing these inspiring narratives worldwide. Don't miss the January premiere of "In the Machine" and the Summit highlights, and more content on remarkable women in motorsports, especially during Women’s History Month. The second episode of "In the Machine" premieres Jan. 18 at 8 pm ET/PT with a season finale on Jan. 25 at the same time.
