MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, MAVTV was purchased by Lucas Oil Products, an automotive lubricant manufacturer with a history in television production.
Having grown their company from a single product company into an international powerhouse in the lubricant and motorsports industries, Lucas Oil was eager to employ similar strategies to transform MAVTV into a premier cable network
Lucas envisioned a broader scoped network, geared towards the modern American family with significant enhancements to the network including but not limited to; investments in programming, updated on-air look, and increased production quality, all to add more value to the consumer experience.
MAVTV continues to grow daily and will never stop its mission to deliver the highest quality HD programming possible!