The final race of the exciting 2012 IZOD IndyCar Championship season has a brand new name: The "MAVTV 500".
MAVTV President, Bob Patison, announced today that MAVTV, the "American Real" national cable network, has signed an exclusive deal with International Speedway Corporation (ISC) to be the title sponsor for the final race of the 2012 IndyCar Championship Season.
Legendary Blues and Rock and Roll performer, Max Carl is being showcased on MAVTV in the second installment of MAVTV's exclusive Les Paul Kids Rock Free® Concert Series. For five decades, Carl has been a major contributor to a vast range of musical styles including writing songs with Kenny Loggins and Glenn Frey, touring with Grand Funk Railroad and .38 Special, recording with Bette Midler and Rod Stewart, working with James Brown and even cracking the movie score scene with tracks in "Police Academy" and "Weird Science."
MAVTV, the Lucas Oil, Inc owned cable network has added MTA Communications based in Palmer, Alaska to its list of affiliates. The MTA, IP platform joins MAVTV's growing list of broadcast partners on July 1st, 2012 that already includes Comcast, Time Warner Cable, Bright House Networks, Dish, Cablevision Systems, Charter Communications, Verizon Communications, GCI, the National Cable Television Cooperative and the National Rural Telecommunications Cooperative.
Looking to broaden and expand its audience, MAVTV - Movies, Action and Variety is driving a new brand identity and diversifying its programming mix.
Appropriately, the new 'America Real' MAVTV, now fully owned by Lucas Oil, will roll out a new programming slate on July 4, as the service looks to transition from a male-aimed service to one targeting American families. Unlike Discovery's recently launched Destination America (formerly Planet Green), focused on food and travel, MAVTV's revamped fare will focus on high-action adventure series and specials, major movies, concerts and white-knuckle sports, according to Bob Patison, president of the Lucas Oil-owned network.
On Sunday at the Toyota NHRA SuperNationals, Brandon Bernstein took one step closer to his first victory as a member of the MAVTV/Lucas Oil Top Fuel dragster team.