MAVTV, soon to be rebranded as American Real TV, has announced its title sponsorship of the Sept. 28, 2012 NASCAR K&N Pro Series East race at Dover International Speedway.
The "American Real TV 150" is the second-to-last event of the season in the series and a pivotal race for those making a final push towards a championship.
With only two races to go after this weekend's American Real 150, Brett Moffitt holds a narrow 3-point lead over rookie diving sensation Kyle Larson 422 to 410. The perfectly-named Chase Elliott is in third only one point behind Larson at 409 points; with Brian Ortiz (also in his rookie year) and Eddie McDonald staying very much in contention with 377 and 376 points respectively for fourth and fifth in this exciting 2012 NASCAR Championship run.
This sponsorship is a key element in the rebranding process as MAVTV will be known as American Real TV starting in 2013. The network, which is owned by Lucas Oil Products, Inc., will continue offering content for an action-oriented family audience under its new name.
"The excitement and energy of a NASCAR weekend is the perfect atmosphere to roll out the new 'American Real' theme of MAVTV. And, nothing is more real American than a stock car race," said Bob Patison, president of MAVTV American Real.
The race entitlement is another step in an already strong relationship between Dover International Speedway and Lucas Oil, as the lubricant company has been the title sponsor of the "Lucas Oil 200" NASCAR Camping World Truck Series races in the 2011 and 2012 spring race weekends at the Monster Mile.
In addition to the Sept. 28, 2012 "American Real TV 150" NASCAR K&N Pro Series East race, the fall weekend at the Monster Mile will feature the Sept. 29 "OneMain Financial 200" NASCAR Nationwide Series race and Sept. 30 "AAA 400" NASCAR Sprint Cup Series race.
The "MAVTV American Real 500" run last weekend at Auto Club Speedway in Fontana, California was the young national network's first venture into major motorsports event sponsorship and was very well-received with rave reviews for the race and strong media recognition for the MAVTV brand.