MAVTV.com - HD Programming at its Finest
Unlike other networks that serve up much of the same old content you’ve been watching for years, MavTV brings you plenty of never-before-seen high definition exclusives. It’s fresh, original content finely tuned to beat the typical television watching experience. Comedy, Movies, Action Sports, Adventure and More…all in fantastic HD detail.
What more can you ask for?
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PORTLAND, Ore., Jan. 19, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year TV Essentials™ contract with MavTV. MavTV (Movies, Action & Variety), is an emerging cable network recently purchased by high performance oil products powerhouse Lucas Oil.
Rentrak's census-like television currency combines consumer purchasing statistics with TV viewership consumption in order to provide agencies and network clients with an advanced targeting service to deliver the right consumers to advertising clients.
"In today's media landscape, Rentrak is the only service that provides access to detailed and stable ratings information across all day-parts. With Rentrak's massive household reporting footprint, an emerging network like ours has the ability to predict viewership trends and thus develop a meaningful rate card to alleviate the headaches of under-delivering Gross Rating Points. The advanced targeting features such as the Polk Index will allow MavTV to highlight the value of its audience to the auto industry instead of simply buying on the size of the audience," said Marc Hirsch, Director of National Sales, MavTV.